PPC Advertising and Google Analytics

Ability to analyse data through Google analytics, in page tracking or similar quantifiable metrics are vital as the competency of being able to quantify the value of the investment in advertising and marketing.

Through my internship with Imperio Design as their marketing coordinator, I have experience with analysing data, as I had to work with Google Ads. Google Ads is linked to Google Analytics; I used the insights on the audiences to better my ads to gain more audiences. I also have experience with analysing the insights on Instagram, which allowed me to better cater my posts to my audiences as the insights showed the times that most of my viewers were active and their gender and age range.

The Google Ads campaign that I created during my internship had an average click-through-rate of 3%, optimising 6 different ads.